Deluxe Rich Sdn Bhd was established in 1993 in a small town of Kluang in Johor, West Malaysia, 

primarily manufacturing fruit juice beverages in a very modest scale in just two light industrial lots.

From its humble beginnings, it has grown to become a major player in the food and beverage industry. 

Over the years, it has grown in size and capacity. In order to cope with growth and increase in capacity, 

it moved to its current facility in 1997. From ready-to-drink beverages, 

it has also forayed into manufacturing of premixed powder beverages.

With a clear vision and objective, coupled with a strong research and development programme, 

it has realized a lot of new novel products to compliment its current core products that will drive company growth. 

In order to produce such products, the Company upgraded its current facility with a state-of-the-art processing system.

With new product roll outs, the Company has manage to widen and increase global market penetration.